Why VW is using a committee for customers for the first time

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The designated Volkswagen boss Oliver Blume.
Volkswagen

When Oliver Blume takes over as CEO of the VW Group in two weeks, the team player can hope for the work of a brand new management group at his main brand.

Because there “for the first time, a top committee is geared towards the customer and his needs”.

The topic is burning on the nails of Wolfsburg: In competition with Tesla, Hyundai and Chinese competitors, “experience” still falls far short.

Silent revolution at Volkswagen: In great secrecy, the core brand of the Wolfsburg-based VW Group recently installed a new circle of decision-makers. He is to grind outdated business processes in customer communication and introduce modern management structures. Business Insider has received the corresponding notification to executives.

“With the new Board of Management Committee ‘Customer’ (VAC), for the first time in the history of Volkswagen a top committee is geared towards the customer and his needs,” the internal statement said at the beginning.

Focus on customer experience