New “Business Leader” for Benelux


Tadano makes Robbert Kreber Business leaders for the Benelux markets. He succeeds Jacob Wijnker, who held the post for five years and whose future career has not been disclosed. Krebber is now to expand Tadano’s presence in the region.

He has almost 30 years of experience in the industrial and heavy equipment segment, where he has worked for several companies. From 2013 to 2019 he worked for the Chinese manufacturer LiuGong as After Sales Director Europe and Director of Operations before that he worked for Nissan Forklift Europe for almost five years. In addition, he runs his own company that sells, restores and services high-quality classic cars.

“Success in the Benelux markets is essential for Tadano to achieve our goal of becoming the world leader in the lifting industry,” explains Thomas Schramm. “With his in-depth knowledge of construction equipment service and processes, as well as his wide-ranging experience in both operational business and sales management, Robbert has all the qualifications to lead our Benelux teams,” says Vice President of Sales Subsidiaries at Tadano Europe.

Kreber on his appointment: ‚ÄúTadano has a well-deserved reputation as a pioneer and innovator in the lifting industry. I am very happy and consider it an honor to be able to lead the strong Benelux teams – and I am very excited to present our solutions for their crane technology requirements to customers in the region in personal discussions.”

Robert Kreber